Celebrate Malaysia’s beauty and stand a chance to win exclusive HUAWEI prizes by sharing your best travel photography.
KUALA LUMPUR, 27 JULY 2026 – With less than a month remaining before entries close on 16 August 2026, HUAWEI is encouraging Malaysians to take part in the Pura Trip “Discover Truly Malaysia” Photography Campaign, organised in collaboration with the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) and Tourism Malaysia. The campaign invites participants to explore local destinations, capture their favourite travel moments with any HUAWEI smartphone, including the latest HUAWEI Pura 90s Series, and showcase Malaysia’s unique stories through mobile photography. Participants stand a chance to win the HUAWEI Pura 90s Pro Max as the winner of the Pura Trip Photography Campaign, with selected entries for the HUAWEI XMAGE Awards 2026 Malaysia, where the Grand Prize winner will receive the HUAWEI Mate X7.
As part of the ongoing Pura Trip Photography Campaign, HUAWEI recently hosted the “Discover Truly Malaysia” workshop at the HUAWEI Experience Store at The Exchange TRX on 25 July. The workshop invited photography enthusiasts to explore the creative possibilities of mobile photography through hands-on imaging experiences, including composition guidance, outdoor photography sessions and creative sticker printing activities, while discovering the advanced imaging capabilities of the HUAWEI Pura 90s Series.
Participants can submit their travel photographs for a chance to win exclusive HUAWEI prizes and be considered for the HUAWEI XMAGE Awards 2026 Malaysia. Part of HUAWEI’s global mobile photography platform, the awards recognise creative work captured using HUAWEI smartphones and provide photographers with an opportunity to showcase their images to a wider audience.
Entries can be submitted across nine categories under the HUAWEI XMAGE Awards 2026 Malaysia. So Far So Close focuses on perspective and distance, while Colour & Shade explores the use of colour and light. Good Night covers images captured after dark, and Faces focuses on portraits and human expression. Other categories include A Heartwarming World, Experimental Lab, Active Moments, Storyboard and Action, covering everyday connections, creative techniques, movement and visual narratives.
Malaysian winners will receive a range of HUAWEI prizes. The Grand Prize winner will receive a HUAWEI Mate X7, while two First Runner-up winners will each receive a HUAWEI Mate 80 Pro. Ten Second Runner-up winners will each receive a HUAWEI FreeClip 2, and 15 Honourable Mention recipients will each receive a HUAWEI WATCH FIT 5. All winners will also receive an official trophy.
Participants may submit their travel photographs either by uploading their entries via the official submission website at (bit.ly/HUAWEIXMAGEMY2026) or by posting them on Instagram, following and tagging @huaweimobilemy, and including the hashtags #PuraTripMY, #HUAWEIXMAGEMY2026 and #HUAWEIXMAGE by 16 August 2026. Entries must be photographed using a HUAWEI smartphone.
Powered by HUAWEI XMAGE imaging technology, the HUAWEI Pura 90s Series offers camera and editing features suited to a range of photography styles. The HUAWEI Pura 90s Pro Max features a 200MP Ultra Large Sensor Telephoto Camera with 4x optical zoom, allowing users to capture distant subjects and finer details with greater clarity, complemented by the Ultra Lighting HDR Camera offering up to 16EV dynamic range. The HUAWEI Pura 90s Pro, meanwhile, features an Ultra Lighting Macro Telephoto Camera with a 5cm minimum focusing distance for detailed close-up photography.
The HUAWEI Pura 90s Series also offers AI features such as AI Composition, AI De-glare, AI Remove and AI Best Expression, supporting users from framing a photograph to refining the final image.
The HUAWEI Pura 90s Series is available from RM3,699 after rebate at HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada and the HUAWEI Official TikTok Shop. Purchases come with free gifts worth up to RM3,076, including a limited voucher worth up to RM400, a mystery gift worth RM999 and the HUAWEI Pura 90s Series Premium Service Package worth RM1,677.
Customers purchasing the HUAWEI Pura 90s Series can also enjoy a 10% discount on selected Malaysia Airlines flights, together with 10% off via SPayLater (capped at RM200 with a minimum spend of RM2,000), making it even more rewarding to explore more destinations across Malaysia.
For more information about HUAWEI’s latest updates, please visit the HUAWEI XMAGE Awards website, HUAWEI Official Facebook page, or Instagram.
