Every Galaxy Unpacked introduces breakthrough innovations that redefine what’s possible in mobile technology. This year, Samsung unveiled its all-new foldable lineup — the Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8 — each designed for a different way of living. Yet among the exciting announcements, one device quietly stole the spotlight: the all-new Galaxy Z Fold8.
Because this isn’t just another foldable.
It’s Samsung’s boldest rethink of what the shape of a smartphone should be.
As the pioneer that created the foldable category, Samsung’s latest innovation isn’t simply about making the device thinner or lighter. The all-new form factor has been thoughtfully engineered around something much more important: how people naturally interact with content throughout the day. Instead of asking users to adapt to a smartphone, the Galaxy Z Fold8 adapts to them; whether they’re watching, reading, browsing, creating or multitasking.
Folded, the Galaxy Z Fold8 feels instantly familiar. Its expansive 16:10 Cover Screen is optimized for the everyday interactions people make most, from replying to messages and checking directions to browsing social media and watching short-form videos. Rather than feeling constrained by a narrow outer display, users can enjoy edge-to-edge viewing that makes scrolling through YouTube Shorts, Instagram Reels or TikTok feel more immersive than ever. The wider display also makes typing noticeably more comfortable, especially for users with smaller hands – offering a more natural grip and easier one-handed use.
At just 201g, the Galaxy Z Fold8 is also Samsung’s lightest Galaxy Z Fold yet, making it remarkably comfortable to carry throughout the day while retaining the versatility of two devices in one.
But it’s when the device unfolds that the all-new form factor truly comes into its own.
Rather than simply making the display bigger, Samsung has reimagined the experience with a 4:3 main display ratio; a shape designed around the way people naturally consume content. Start watching a YouTube Short on the Cover Screen, then unfold the device to seamlessly continue on the expansive Main Screen. Move effortlessly from casually browsing articles to comfortably reading long-form content, or transform your viewing experience into a cinematic display for movies, streaming platforms and gaming. Instead of feeling like a stretched smartphone, the Galaxy Z Fold8 feels closer to carrying a tablet that folds neatly into your pocket.
The new design also fundamentally changes how users interact with their device throughout the day. While conventional smartphones are limited to two primary viewing orientations — portrait and landscape — the Galaxy Z Fold8 introduces four intuitive ways to experience content across both the Cover Screen and Main Screen. Whether folded or unfolded, held vertically or horizontally, each orientation has been intentionally designed to complement different activities, allowing the phone to naturally adapt to whatever you’re doing. Reading feels more immersive, multitasking becomes more intuitive, while photography benefits from a larger viewfinder that makes framing every shot easier and more precise.
Complementing the new design is Samsung’s brightest foldable display yet. With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the Galaxy Z Fold8 remains vivid and easy to view even under bright outdoor conditions; whether you’re catching up on your favorite series at a café or navigating around the city on a sunny afternoon.
The all-new form factor also unlocks an entirely new way to experience Galaxy AI. On the larger display, features like Now Brief and Now Nudge work naturally alongside your apps, surfacing contextual recommendations, schedules and next steps without interrupting your workflow. Planning dinner from a group chat? Galaxy AI can suggest saving the location or checking your calendar while keeping your conversation visible side by side. It’s a smarter, more intuitive way of multitasking that simply isn’t possible on a conventional smartphone.
While the Galaxy Z Fold8 is designed around immersive discovery with its all-new form factor and intuitive display ratios that make everyday content consumption more natural, the Galaxy Z Fold8 Ultra takes productivity even further with Samsung’s largest foldable workspace yet. Featuring an expansive 8-inch Main Screen, Ultra-level camera system and advanced multitasking capabilities, it’s built for professionals and creators who demand the very best. Together, the two devices demonstrate Samsung’s vision of foldables that don’t just adapt to different lifestyles – they’re purpose-built for them.
This is what makes the all-new Galaxy Z Fold8 different.
The innovation isn’t simply found in its specifications, but in its proportions.
The all-new form factor isn’t designed to impress on a specification sheet. It is designed to feel right from the very first fold. Every display ratio has been carefully considered. Every interaction has been refined. Every fold has been engineered around the way people naturally browse, read, watch, create and multitask.
While the all-new foldable lineup represents Samsung’s most complete portfolio of foldables yet, it is the Galaxy Z Fold8 that best embodies Samsung’s vision for the future of smartphones.
To celebrate the launch, the creators are inviting Malaysians to join their Comment & Win campaign, where participants stand a chance to win a Samsung Galaxy Tab S11. Join in the conversation and see the all-new Galaxy Z Fold8 in action:
- Jestinna- https://www.instagram.com/reel/DbGKbnPoF0a/
- Perry- https://www.instagram.com/reel/DbGJfk7M7f2/
- Kittie- https://www.instagram.com/reel/DbGJmQVTxBR/
- Anthony- https://www.instagram.com/reel/DbGIz5OJuVJ/
- Debbie- https://www.instagram.com/reel/DbGJgS8vJ5b/
- Qiwiie- https://www.instagram.com/reel/DbGM7nchePB/
Because sometimes, the biggest innovation isn’t what a phone can do.
It’s the shape that lets you do it better.
From 22 July to 13 August 2026, customers can enjoy a suite of exclusive launch rewards worth up to RM1,950! This includes an exclusive rebate worth up to RM800, an instant bank rebate of RM500 when paying with selected bank cards, a Samsung Reward Points Booster worth up to RM400 for Samsung Members and a RM250 Samsung Reservation+ Voucher.
Pre-order from now until 13 August 2026
| Participating Models | Storage | RRP | Colour Availability | Promo |
| Galaxy Z Fold8 Ultra | 1TB | RM10,499 |
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| 512GB | RM8,899 | |||
| 256GB | RM8,099 | |||
| Galaxy Z Fold8 | 1TB | RM9,699 |
|
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| 512GB | RM8,099 | |||
| 256GB | RM7,299 | |||
| Galaxy Z Flip8 | 512GB | RM6,199 |
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| 256GB | RM5,399 |
With stacked benefits across storage upgrades, vouchers, bank rebates, and loyalty rewards, customers can enjoy maximum value when upgrading to the latest Galaxy Foldables.
There has never been a better time to pre-order the new Samsung Galaxy devices — get yours today!
To pre-order the all-new Samsung Galaxy foldable lineup, please visit the respective links below:
Samsung Galaxy Z Fold8 Ultra: https://www.samsung.com/my/smartphones/galaxy-z-fold8-ultra/buy
Samsung Galaxy Z Fold8: https://www.samsung.com/my/smartphones/galaxy-z-fold8/buy/
Samsung Galaxy Z Flip8: https://www.samsung.com/my/smartphones/galaxy-z-flip8/buy/
