Brighter Display, Enhanced Stereo Speakers and Quick Access to Payment Apps
(MALAYSIA, 2 Nov 2026) – Sony is introducing Xperia 10 VIII, a 10 Series smartphone designed with ease of use in mind. Key product features include a screen that is approximately 50% brighter than the previous model for improved visibility even outdoors, enhanced stereo speakers that deliver clearer and more powerful sound with improved overall volume and stronger bass, and quick access to payment and rewards services with “Rewards & Pay” menu, which enables quick access to frequently used payment and rewards apps by a quick double press of the power button. With access to Google’s latest AI features, including Gemini, Circle to Search and Ask Photos, the Xperia 10 VIII offers greater usability and convenience.
The device also offers up to two days of battery life, enabling you to keep using your Xperia for even longer periods, while offering lightweight everyday usability.
Pricing and Availability
Xperia 10 VIII will be available in three colours: Frozen White, Frosted Grey and Misty Lilac with a SRP of RM2,999. The Xperia 10 VIII will be available in Malaysia starting from 2 November 2026.
Limited early bird includes WHAT Hi-FI? 5-star award headphone WH-CH730N worth RM649 and a Style Cover with Stand worth RM119.
Key Product Features in Detail
- Brighter Display for Improved Outdoor Visibility
The display is approximately 50% brighter than the previous model1, helping users view the screen more easily outdoors. The device automatically adjusts colours according to ambient brightness, supporting clear viewing and comfortable operation in everyday situations such as using maps outside during the day.
- Enhanced Stereo Speakers for More Powerful Sound
An upgraded speaker system and revised tuning of the front stereo speakers deliver improved volume and sound quality. The overall volume is approximately 15% higher than the previous model1, with the bass being 30% more powerful, enabling users to enjoy videos and music with clearer, more dynamic sound.
- Quick Access to Payment and Rewards Apps with “Rewards & Pay menu”
By pressing the power button twice, users can quickly launch frequently used apps such as payment and retail reward schemes. This one-handed shortcut helps make everyday transactions smoother, especially when you are in a hurry.
- Up to Two Days of Battery Life and Reliable Everyday Performance
A large-capacity battery provides up to two days of use2, while the long-life battery design helps maintain performance even after four years. The device also combines 8GB RAM with up to 6GB of virtual RAM for faster and smoother switching between apps.
- Lightweight look, Translucent Design
Based on the design concept of a translucent layer, the rear panel uses a transparent material with a matte clear coating. The result is a lightweight look and a simple, refined finish for everyday use with three colours, Frozen White, Frosted Grey and Misty Lilac.
- Optional Style Cover Designed to Match the Device
The optional style cover for Xperia 10VIII includes a built-in stand that supports both portrait and landscape positioning for comfortable video viewing. It is designed to let the natural beauty of your smartphone shine through.
Hello Kitty Collaboration Model Set
This collaboration package, limited to 30 pieces only, includes the Xperia 10 VIII smartphone, an exclusive Sony Store original Hello Kitty sacoche-style shoulder bag designed to carry Xperia and other small essentials, and a Hello Kitty tote bag for everyday use.
By combining the slim, lightweight, and sophisticated design of Xperia 10 VIII with Hello Kitty’s iconic charm, this collaboration brings a touch of joy to everyday experiences—from staying connected, capturing special moments, or enjoying entertainment on the go.
Available exclusively through Sony Store and Sony Store Online, the special collection combines selected Sony products with exclusive Hello Kitty collaboration merchandise.
Lean More:
https://store.sony.com.my/products/xperia10viii-sanrio
This limited-edition collaboration is available with the Xperia 10 VIII smartphone designed with ease of use in mind. Each collaboration model includes exclusive Hello Kitty merchandise, designed specifically for Sony Store customers.