SONOS RETURNS TO THE SYSTEM THAT BUILT THE BRAND WITH TWO ESSENTIAL SPEAKERS THAT DELIVER EFFORTLESS SOUND THROUGHOUT THE HOME

Sonos Play and Era 100 SL make it easier than ever to start and grow a Sonos system

KUALA LUMPUR, 10 MARCH 2026 – Sonos (Nasdaq: SONO) today introduced Sonos PlayTM and Sonos Era 100TM SL, two new speakers that reflect a renewed focus on strengthening the Sonos system. Designed to deliver powerful, room-filling sound, they make it easier than ever to start and expand it room by room — creating a connected listening experience that grows with you over time. Arriving just ahead of Hari Raya Aidilfitri, the new speakers offer Malaysians the perfect way to elevate their home entertainment experience as they prepare to welcome family and friends for the festive celebrations.

“Much of consumer tech promises innovation, yet too often delivers isolation — new devices replacing old ones instead of building on what already works,” said Tom Conrad, Chief Executive Officer of Sonos. “We believe a great sound experience shouldn’t reset every time you add something new. It should get better. Sonos Play and Era 100 SL are a clear expression of what Sonos does best — creating products that feel simple on the surface, but are deeply powerful because of the system behind them.” 

Two Essential Speakers. One Powerful Sonos System.

Sonos Play is the brand’s most versatile speaker with rich stereo sound that’s designed to live at home and move seamlessly beyond it. 

• Part of Your Sonos System: Connect over WiFi to group across rooms or pair for stereo, with a Charging Base to anchor it in your home. 
• Portable Listening: Designed for everyday carry with a removable utility loop, you can listen on the go with 24 hours of battery life in a durable, IP67-rated waterproof design and a built-in power bank to charge your phone. 
• Extend Your System Anywhere: For the first time, group multiple speakers directly from a Bluetooth connection when away from home. Connect Sonos Play to your phone, then press and hold Play/Pause on up to three additional Sonos Play or Move 2 speakers to sync them together. Automatic Trueplay™ tuning dynamically adapts the sound to any environment.
• Sustainable by Design: Built with optimised power management and a replaceable battery for a lifetime of listening. 
• Control Seamlessly: Use voice services, Spotify Connect, Apple AirPlay 2, and the Sonos app to bring your music, rooms, and devices together in one experience. 

Era 100 SL offers a simplified, more accessible way to enter the Sonos experience. With a mic-free design and streamlined feature set, it delivers confident, room-filling sound on its own and expands effortlessly into the Sonos system over time, whether that means another room, stereo pairing, or building out a home theater experience.

“We believe the first speaker you bring home should sound complete on its own, and become even better as your Sonos system grows,” said Chris Kallai, VP of Product Creation at Sonos. “Sonos Play and Era 100 SL offer two distinct ways to shape a listening experience that fits how people actually live, while making it simple to add new rooms, new moments, and new possibilities over time.” 

Easy to Start, Effortless to Expand, and Built to Grow with You 

Enjoy your music, podcasts, TV, and movies in every room, with the freedom to choose from 100+ streaming services, use your preferred voice assistant, and listen over WiFi or Bluetooth — indoors or out — all designed to work effortlessly together. This seamless listening experience makes it easy to fill every corner of the home with music and entertainment, especially during festive moments when families gather to celebrate together.

Continuous platform enhancements, expanding compatibility, and products designed to work across generations mean your system evolves with you instead of being replaced. Built in collaboration with industry partners and shaped by feedback from the Sonos community, it’s designed for long-term listening. 

And like all Sonos speakers, Sonos Play and Era 100 SL were tuned with input from the Sonos Soundboard, a group of leaders across music, film, and more, to deliver sound that stays true to the artist’s intent.

Sonos Play and Sonos Era 100 SL will be available for pre-order starting today at tcacoustic.asia Official Website, Sonos Concept Store @ The Starhill, Sonos Malaysia Official Store on Lazada and selected retail partners, and will be available in Malaysia starting Tuesday, 7 April 2026. 

TC Acoustic Exclusive Raya Promotion

With Hari Raya Aidilfitri just around the corner, the launch of Sonos Play and Era 100 SL also arrives at the perfect time for Malaysians to elevate their home entertainment experience as they prepare to welcome family and friends into their homes for the festive celebrations. Whether it’s playing festive music while preparing meals, creating the perfect ambience for gatherings, or enjoying movies together after a hearty feast, Sonos speakers help bring every Raya moment to life with immersive sound.

In conjunction with the upcoming Hari Raya Aidilfitri celebrations, TC Acoustic will also be offering special festive promotions from 13 to 22 March 2026, featuring attractive savings on selected Sonos and Bowers & Wilkins products. Whether it’s setting the mood with festive music during gatherings or enjoying movie nights together after a hearty feast, these festive deals make it easier than ever to elevate home entertainment this Raya.

The Hari Raya promotion will be available at tcacoustic.asia, the Sonos Concept Store @ The Starhill, as well as authorised retailers including Harvey Norman, Thundermatch, Flash Gadget, PC Image, and Urban Republic.

For more information on Sonos products and promotions, visit tcacoustic.asia or follow @tcacoustic on Instagram.