KUALA LUMPUR, 3 July 2026 — Infinix has successfully concluded Mamak Lejen 2026, a large-scale grassroots esports initiative that brought together aspiring gamers, leading esports organisations, strategic partners, media, and Malaysia’s vibrant gaming community for one of the country’s most exciting community-driven Mobile Legends: Bang Bang tournaments. More than just a competition, Mamak Lejen 2026 underscores Infinix’s steadfast commitment to empowering young gamers by actively contributing to the growth of Malaysia’s rapidly expanding esports ecosystem.
As a gaming-first smartphone brand, Infinix continues to go beyond product innovation by investing in meaningful initiatives that support local gaming communities. Through Mamak Lejen 2026, the brand successfully created a platform where aspiring esports talent could showcase their skills, connect with like-minded communities, and take their first steps toward competitive gaming opportunities in an increasingly professional esports landscape.
Championing Grassroots Esports and Creating Opportunities for Future Champions
With an overwhelming response from the community, Mamak Lejen 2026 attracted 195 registered teams, bringing together a total of 975 participating players competing for a total prize pool of RM23,800. The tournament further amplified its reach through a highly engaged online audience, generating an impressive 2.69 million livestream views, while drawing over 6,190 attendees on-ground throughout the event.
The tournament was designed with a clear purpose: to provide aspiring gamers with genuine opportunities to compete in a high-energy tournament environment, while nurturing the next generation of Malaysian esports talent. As esports continues to gain momentum both locally and globally, initiatives such as Mamak Lejen 2026 demonstrate Infinix’s focus on ensuring grassroots communities remain an important part of the industry’s long-term growth.
Strengthening Malaysia’s Growing Esports Ecosystem Through Meaningful Partnerships
As the organiser and owner of Mamak Lejen 2026, Infinix successfully brought together some of the biggest names within Malaysia’s esports and digital entertainment ecosystem, highlighting the importance of collaboration in driving sustainable industry growth.
The event was supported by MPL Malaysia as the Official Tournament Partner, alongside IG Team as the Official Esports Partner and End Game Network as the Official Media Partner. Strategic partnerships with Todak Academy, Harimau Malaya, and TikTok Shop further reinforced the shared mission of creating stronger opportunities for Malaysia’s gaming communities, whilst expanding the country’s esports ecosystem.
By uniting key players across the gaming, creator, and media landscape, the event demonstrated how strategic partnerships can help create more sustainable pathways for talent development while strengthening the overall industry.
Celebrating Gaming Culture While Connecting with Local Communities
Inspired by Malaysia’s uniquely social mamak culture, Mamak Lejen 2026 was designed with the intention of merging competitive gaming with familiar community experiences that resonate strongly with local youth culture. This concept brought to life an environment where esports feels accessible, inclusive, and community-driven, allowing participants and fans alike to connect through a shared passion for gaming in a setting deeply rooted in everyday Malaysian culture.
Mamak Lejen 2026 reinforces Infinix’s broader philosophy of building experiences that go beyond smartphones, focusing instead on creating authentic connections with young consumers through initiatives that align closely with their passions, interests, and lifestyles.
Powered by Performance: GT 50 Pro Built for Competitive Gaming
At the center of Infinix’s gaming ecosystem is the Infinix GT 50 Pro, a high-performance smartphone built specifically for gamers who demand powerful performance, responsive gameplay, and an immersive mobile gaming experience.
As competitive mobile gaming continues to evolve, devices such as the GT 50 Pro bring forth Infinix’s drive to equip gamers with the technology they need to compete confidently while pushing the boundaries of what mobile gaming devices can deliver.
A Long-Term Commitment to Malaysia’s Esports Future
Commenting on the success of the event, Li Yang, Marketing Head of Infinix Malaysia said, “Mamak Lejen 2026 is far more than just a tournament for Infinix. It highlights our continued efforts in supporting Malaysia’s growing esports community and creating opportunities for aspiring gamers to pursue their passion. We believe in empowering the next generation, not only through innovative gaming technology, but also by actively investing in the communities that continue to shape the future of esports in Malaysia.”
Following the overwhelming success of Mamak Lejen 2026, Infinix remains dedicated to expanding its contribution to Malaysia’s esports ecosystem by creating more community-first initiatives that empower young gamers, support grassroots talent development, and strengthen the future of local esports for years to come.
To stay up-to-date with Infinix and to find out more about future community initiatives, visit Infinix Malaysia’s website, Facebook, Instagram and TikTok.
